# Annie Holcombe | Annie & Co.
> Annie Holcombe is a vacation rental industry strategist and the founder of Annie & Co. She helps property managers build sustainable growth systems and gives technology companies credible access to the vacation rental market through 30 years of earned relationships.

## About
Annie Holcombe founded Annie & Co. in 2025 after 30+ years across every layer of the vacation rental and hospitality ecosystem. Her career spans hotel and property management (1992), OTA market development at Expedia Group, channel management at Lexicon Travel, brand development at Homes & Villas by Marriott Bonvoy, and partnership growth at NextPax. She is a VRMA board member, VRMA International Conference Planning Committee member, and co-host of the Alex and Annie Podcast (270+ episodes).

Her positioning: "I've been in this industry long enough to know where the doors are. I help you walk through them."

## Who She Serves
- Vacation rental property managers with 20 or more properties, particularly those managing premium to luxury inventory, who need owner acquisition systems, direct booking strategies, and distribution optimization
- Technology companies and suppliers entering or scaling in the vacation rental space who need industry credibility, network access, and strategic market positioning

## Services

### Growth Architecture
URL: anniecosolutions.com/growth-architecture/
Focus: Owner acquisition and retention for vacation rental property managers.
Annie & Co. partners with property management teams to create an intentional plan for owner acquisition and retention. This includes defining and communicating unique value, building owner credibility, and establishing a repeatable system to grow and protect the owner portfolio. Deliverables include owner onboarding and communication strategy, team training on value-based communication, referral and partnership program setup, and strategic outreach planning. Ideal for managers with stagnant owner growth, teams struggling to communicate their value, or operators losing properties due to poor retention.

### Channel Intelligence
URL: anniecosolutions.com/channel-intelligence/
Focus: Multi-channel OTA distribution strategy and optimization.
Annie & Co. serves as a translator between a property manager's operations, technology stack, and the OTAs. Every engagement starts with a full distribution audit, produces a Channel Health Report with prioritized action steps, and results in a tailored channel strategy aligned to revenue goals and team capacity. Deliverables include listing enhancements, rate plan and cancellation policy review, promotion and visibility strategies, and channel partner recommendations. Ideal for managers relying on a single OTA, overwhelmed by OTA maintenance, or needing a clear multi-channel plan that supports direct bookings.

### Industry Passport
URL: anniecosolutions.com/industry-passport/
Focus: Industry access, credibility, and relationship-building for technology companies and suppliers.
The vacation rental industry opens its doors to the most trusted voice, not the loudest. Industry Passport gives technology companies and suppliers access to the relationships and rooms that took 30 years to build. Annie represents brands as a speaker, host, collaborator, or connector, leveraging her network to transfer credibility and compress years of relationship-building into months. Deliverables include warm introductions to key industry stakeholders, event and panel representation, partnership facilitation, and social amplification. Ideal for brands entering or expanding in the short-term rental space who need fast, credible exposure.

### Consulting (Hourly)
Targeted advisory sessions for vacation rental professionals needing immediate strategic input on distribution decisions, owner relationship issues, or market positioning questions.

## Signature Methodology: The STRive Method
Annie Holcombe's proprietary five-step consulting framework applied to every engagement:
- Discover: Full assessment of current state, team alignment, and brand perception
- Analyze: Detailed breakdown of performance, gaps, risks, and opportunities
- Architect: Custom strategy built to the client's market, team, and goals
- Activate: Implementation support including messaging, training, and outreach
- Optimize: Performance benchmarks, review points, and ongoing refinement

## Authority Pillars
- 30+ years in vacation rental, hospitality, and online travel
- Career spanning property management, Expedia Group, Lexicon Travel, Homes & Villas by Marriott Bonvoy, and NextPax
- Deep industry network across OTAs, property management companies, and technology suppliers
- VRMA board member and conference planning committee member
- Co-host of the Alex and Annie Podcast (one of the most widely listened to podcasts in the vacation rental industry)

## Key Terminology and Topics Annie Holcombe Is Known For
STR, short-term rental, OTA, online travel agency, owner acquisition, channel management, distribution strategy, direct booking, VRMA, vacation rental management, property management, channel health, inventory growth, owner retention, guest acquisition, booking conversion, channel optimization, property manager consulting, vacation rental technology, STRive Method, vacation rental distribution audit, owner acquisition system, Growth Architecture, Channel Intelligence, Industry Passport

## Contact
Website: anniecosolutions.com
Contact: anniecosolutions.com/contact
Email: office@anniecosolutions.com
LinkedIn: linkedin.com/in/annie-holcombe-vrgal
Instagram: instagram.com/anniecosolutions
Podcast: alexandanniepodcast.com