OTA Distribution Strategy

Maximize Revenue with Smarter Multi-Channel Distribution

Build a distribution strategy that increases visibility, reduces friction, and supports long-term growth

Struggling with One-Channel Dependency or Unclear ROI?

You’re not alone. Many vacation rental managers rely too heavily on a single OTA, or feel stretched thin trying to manage too many channels. Without a clear distribution strategy, it’s easy to lose control of your margins, your listings, and your guest experience.

Distribution That Works for Your Business

Annie & Co. serves as a translator between your operations, your technology stack, and the OTAs. We assess what’s working, fix what’s not, and create a tailored plan that aligns with your revenue goals and team capacity. No cookie-cutter tactics—just smart, sustainable strategy based on your unique business.

Our Signature STRive Method

Every engagement follows our STRive Method, a five-part approach designed to streamline and elevate your distribution:

Discover

We start with a full audit of your current OTA setup, including performance metrics, pricing structure, and listing health.

Analyze

You receive a Channel Health Report with specific findings, risks, and opportunities based on real-time insights.

Architect

Together, we will design a channel strategy that fits your business model, tech capabilities, and growth goals.

Activate

We implement enhancements across your OTA profiles, rate plans, and promotion strategies, or guide your team through the process.

Optimize

Post-execution, we review performance and make refinements to ensure your strategy continues to deliver results.

What’s Included

Distribution audit and performance analysis
Channel Health Report with prioritized action steps
Listing enhancements and profile optimization
Rate plan and cancellation policy review
Promotion and visibility strategies
Channel partner recommendations based on your portfolio
Optional implementation support or team training

This Is Ideal For

Vacation rental managers relying on a single OTA
Operators who feel overwhelmed by OTA setup and maintenance
Businesses needing a clear, sustainable multi-channel plan
Teams who want their distribution strategy to support direct bookings

Ways to Work Together

Strategy only
Strategy with execution support
Monthly retainer for ongoing optimization and consulting

"Annie is a true gem in every sense of the word. Her understanding of how each facet of the vacation rental industry creates the beauty of hospitality is unmatched." Through her decades of experience, she’s developed and honed her skills through the pressures of property management, guest experience, technology, distribution, marketing, homeowner acquisition and community service both locally and nationally. I trust Annie to share her wisdom through her honest, unfiltered point of view that takes into account the true balancing of not only the many facets but also the shifts and changes throughout the history of the industry as it has grown."

Tyann Marcink Hammond The Queen of Guest Experience| Branson Family Retreats

Get in Touch with Us

Have questions or need assistance? We are here to help you navigate your rental property challenges. Reach out to schedule a consultation today!